October 2007

1. The store that I chose to observe is Best Buy. Best Buy markets to people who want to buy any sort of electronic product. These people's ages most likely range from the young to the middle aged and to those who have enough money to spend on high end electronic equipment and are mainly males.
2a. The store had a large sign that lets customers know where the store is located. The walls of the store are dark blue and they have placed the logo of the store on top of the entrance. On the side of the store, there is an area where people can take there cars and have some after market electronic products installed.
2b. There are different sounds that emanate from different areas of the store. From the audio department, there is the sound of different types of music being played, the t.v. department has noises from different television programs, the car audio department has different types of music and the video game department has different noises from different games.
2c. The merchandise is displayed in a very neat way. There are large signs that show people what items are for sale. Some of the merchandise is out on display so that customers are able to try it out.
2d. The floors of the store vary from carpet to tile. The carpet floors are generally blue and the tile is white.
2e. There are many signs through out the store that hang from the ceiling. These signs are large and tell customers what section of the store they are in.
2f. There are multiple cashier areas throughout the store, the main ones are located at the front. For some odd reason, there are snacks and drinks at these front cashiers along with items that are on sale as well as batteries.
3. I think that this business tries to project an image of an electronic merchandise superstore. There are many different sorts of electronics within the store as well as the size of the store, which is fairly large.
4. Customers go to the area of the store that contains the type of product that they want. Sometimes they may ask an employee if they have any questions about that product.
5. I thought the most interesting part of the store was its simplicity. The store was pretty bare, it was pretty much like a big warehouse.