1. I think that design affects marketing in a huge way. For instance, Rolls Royce is not going to advertise their cars to the average American family. If an expensive, high class product is going to be designed, the marketing strategy will be aimed at the people that can afford them. I find it interesting that the majority of the higher end products do not do that much advertising, people just seem to already know about them and everything gets around via word of mouth.
2. I think that when a company shows a commercial of their product, it displays a certain experience that a person could have with this product. I was watching a Jeep commercial where the occupants look like they were having the time of their lives, it looked and felt like they were riding a roller coaster. The commercial even had the sound effects of a roller coaster playing in the background. It is these sorts of experiences that people think about when they see that brand. For the most part, these products will probably not deliver that experience. Will driving a Jeep give you a fun experience? If you think being on the side of the road waiting for a tow truck is fun, then yes. Will getting a huge flat screen make you the most popular person in your group of friends? Probably only on game day. Will spraying Axe all over your body transform you into a McDreamy? Never.
3. I think that the most important element of Kalamazoo College is that it is a small liberal arts school. The small campus, small class sizes all scream small school. Even the schools largest classes are considered tiny by a large schools such as Michigan.
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