Design Intelligence October 20

1. The packaging of an item is extremely important for the marketing of the product. The package is like the cover of a book; people look at it and judge it without really knowing what it is. I remember when I was younger there was a toy that was packaged in an extremely cool box. There were intense graphics and bold lettering that made the item seem like it was extremely fun.
2. I think that apple products have iconic packaging, every box seems to have the apple logo on it somewhere.
3. I think that perhaps for larger items it would be nice if the packaging had places where you could hold the package easier. I think that a bad packaging design is something that is awkwardly shaped and hard to carry.